Pacific Brands (HanesBrands Australia)
Bonds, Sheridan, and Champion, Australia's apparel manufacturing heritage.
Pacific Brands, now operating as the Australian division of HanesBrands, is a manufacturer and marketer of underwear, socks, workwear, and bedding under the Bonds, Sheridan, Tontine, Champion, and Berlei brands. The company manufactures at facilities in Australia and sources from contract manufacturers in Sri Lanka, Bangladesh, and China, distributing through major department stores, supermarkets, and dedicated retail outlets across Australia and New Zealand. Bonds is Australia's most recognised underwear brand and Pacific Brands holds the category-leader position in the AU/NZ market.
- Type
- Manufacturer
- Location
- Melbourne, Australia
- Founded
- 1893
- Website
- hanes.com.au
- Categories
- Lingerie, Underwear & Swimwear, Activewear & Sportswear, Fabrics & Textile Materials, Bath & Bedding
- Markets
- Australia, New Zealand, United States
Verified facts
- debarment-clear (green), checked 2026-08-12 OpenSanctions
- sanctions-clear (green), checked 2026-08-12 OpenSanctions
Claimed certifications
- Sedex SMETA Audit
- Global Organic Textile Standard GOTS Public Database
- OEKO-TEX Standard 100 OEKO-TEX Label Check
- WRAP Certification WRAP
Import rules for these goods
- Consumer goods sold in the EU fall under the General Product Safety Regulation (GPSR, applies since 13 Dec 2024): a responsible person in the EU is mandatory. EUR-Lex: Regulation (EU) 2023/988 (GPSR)
- Textiles sold in the EU must carry fibre-composition labelling under Regulation (EU) No 1007/2011. European Commission
- Textiles sold in the US must comply with FTC labeling rules (fiber content, country of origin, care instructions). US FTC