Hindustan Pencils Private Limited
Nataraj and Apsara, India's iconic pencil and stationery brands.
Hindustan Pencils, maker of the iconic Nataraj and Apsara brands, is India's largest pencil manufacturer with production facilities in Roorkee, Uttarakhand, and elsewhere. The company produces pencils, pens, geometry sets, and erasers exported to over 40 countries in Asia, Africa, and the Middle East.
- Type
- Manufacturer
- Location
- Roorkee, India
- Founded
- 1958
- Website
- nataraj.in
- Categories
- Stationery & Paper Goods, Educational & Learning Products, Arts, Crafts & Hobbies
- Markets
- India, United States, United Kingdom, United Arab Emirates, Nigeria
Verified facts
- domain-registered (green), checked 2026-08-12 Domain registry record
- debarment-clear (green), checked 2026-08-12 OpenSanctions
- sanctions-clear (green), checked 2026-08-12 OpenSanctions
- lei-active (green), checked 2026-08-23 GLEIF global LEI register (golden copy)
Claimed certifications
- ISO 9001, Quality Management IAF CertSearch
Import rules for these goods
- Consumer goods sold in the EU fall under the General Product Safety Regulation (GPSR, applies since 13 Dec 2024): a responsible person in the EU is mandatory. EUR-Lex: Regulation (EU) 2023/988 (GPSR)
- Toys need CE marking under the EU Toy Safety rules; children's products for the US need a CPSC Children's Product Certificate backed by accredited third-party testing. US CPSC / EU CE
- If the goods are paper, board or printed products, EU imports fall under the Deforestation Regulation (EUDR) due-diligence regime; packaging machinery itself does not. European Commission (EUDR)